Transitioning from a successful career as a professional photographer, Alain Amiand, born in Toulouse, France in 1944, embarked on a remarkable quest in 2005. His singular mission: to capture the ubiquitous yet endlessly diverse sign of "Hotel" across the globe, amassing a staggering portfolio of nearly 30,000 unique iterations of this single word.
In each image, the word remains constant, yet its context and manifestation vary infinitely. Amiand's dedication to this singular pursuit has transformed mundane signage into a global tapestry of cultural nuances and visual poetry.
His remarkable collection has earned widespread acclaim, gracing the walls of numerous museums and galleries worldwide. Amiand's exhibitions, a testament to his relentless curiosity and keen eye for detail, offer viewers a glimpse into the profound beauty found within the seemingly ordinary. Through his lens, he illuminates the world's diverse landscapes, inviting contemplation on the universal within the specific, and the extraordinary within the ordinary.